Promoción de los servicios de la biblioteca : un enfoque desde el marketing no convencional
- Descripción
- The promotion of the libraries products and services is the best way to increase their use and utility. In this sense, a Point of Purchase Adverstising(POP)is an effective and appropriated technique in library context. This paper review different aspect of it. Also it offers a critical approach of the marketing situation in libraries.
- Autor
- Fernández Marcial, Viviana
- Fecha
- 2004
- Tipo
- Journal Article (On-line/Unpaginated)
- PeerReviewed
- Idioma
- es
- Identificador