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Cultura y marketing en las bibliotecas públicas españolas: actividades, iniciativas y recursos

Descripción
  • Today it is essential for libraries to promote the use of their services, make themselves be known and attract readers. This article discusses the cultural dissemination and marketing in Spanish public libraries, based on an analysis of 183 web sites. Information was gathered on activities, initiatives and resources that were then systematized, quantified and described.
Autor
  • Herrera Morillas, José Luis
  • Pérez Pulido, Margarita
Fecha
  • 2007
Tipo
  • Journal Article (Print/Paginated)
  • PeerReviewed
Idioma
  • es
Identificador