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Gaining Mindshare and Timeshare : Marketing Public Libraries

Descripción
  • This presentation is an examination of how the National Library Board had successfully gained market share by redefining its market space and remaking the image of libraries and librarians. Libraries were repositioned to gain mindshare and timeshare among Singaporeans, competing against the cinema, TV, video games and other leisure activities, becoming the Third Place after home and work for many.
Autor
  • Paul, Johnson
  • Kua, Lena
  • Narayanan, N. Varaprasad
Fecha
  • 2005-01-01
Tipo
  • Conference Paper
Idioma
  • en
Identificador