<?xml version="1.0" encoding="utf-8"?><!DOCTYPE Zthes SYSTEM "http://zthes.z3950.org/schema/zthes-1.0.dtd">  <Zthes><term><termId>2640</termId><termName>MARKETING</termName><termType>PT</termType><termLanguage>es</termLanguage><termVocabulary>TemaTres: vocabulario de pruebas y capacitación</termVocabulary>	<termStatus>active</termStatus>	<termApproval>approved</termApproval>	<termSortkey>MARKETING</termSortkey><termNote label="Scope"><![CDATA[ <p>Utilizar el concepto relacionado con la microeconomía, dentro del cual el usuario es<br />visto en su dimensión de cliente. </p> ]]></termNote><termNote label="Source"><![CDATA[ <p>Gómez Hernández, J. A. (2002). Gestión de bibliotecas Murcia: DM.</p> ]]></termNote><termCreatedDate>2009-09-29 17:18:34</termCreatedDate><relation><relationType>UF</relationType><termId>2648</termId><termName>MERCADOTECNIA</termName><termType>ND</termType></relation><relation><relationType>BT</relationType><termId>643</termId><termName>ADMINISTRACION DE BIBLIOTECA</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>2649</termId><termName>PROMOCION</termName><termType>PT</termType></relation><relation><relationType>NT</relationType><termId>2652</termId><termName>PUBLICIDAD</termName><termType>PT</termType></relation></term>  </Zthes>